inginhilangingatan's Blog

iPhone Scamper Business Model

Posted on: December 15, 2009

Apple Inc.

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company’s best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, Final Cut Studio, a suite of professional audio and film-industry software products, and Logic Studio, a suite of audio tools. The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold.

iPhone

The iPhone is an Internet and multimedia enabled smartphone designed and marketed by Apple Inc. The iPhone functions as a camera phone (also including text messaging and visual voicemail), a portable media player (equivalent to a video iPod), and an Internet client (with email, web browsing, and Wi-Fi connectivity) — using the phone’s multi-touch screen to render a virtual keyboard in lieu of a physical keyboard.

iPhone Business Model

the iPhone 3G has special core capabilities which are

  • Communication ability which  allows audio conferencing, call holding, call merging, caller ID, and integration with other cellular network features and iPhone functions. For example, if a song is playing while a call is received, it gradually fades out, and fades back when the call has ended. The proximity sensor shuts off the screen and touch-sensitive circuitry when the iPhone is brought close to the face, both to save battery and prevent unintentional touches.
  • The iPhone 3G supports with faster 3G data speeds that allows video calling and voice control, that allows users to say a contact’s name or number and the iPhone will dial
  • iPhone users can and do access the Internet frequently, and in a variety of places. Internet access is available when the iPhone is connected to a local area Wi-Fi or a wide area GSM or EDGE network, both second-generation (2G) wireless data standards. The iPhone 3G introduced support for third-generation UMTS and HSDPA 3.6, but not HSUPA networks, and only the iPhone 3GS supports HSDPA 7.2

The touchscreen is a 9 cm (3.5 in) liquid crystal display (320×480 px at 6.3 px/mm, 160 ppi, HVGA) with scratch-resistant glass,\ and uses 18-bit colour (can render 262,144 colours). The capacitive touchscreen is designed for a bare finger, or multiple fingers for multi-touch sensing

One loudspeaker is located above the screen as an earpiece, and another is located on the left side of the bottom of the unit, opposite a microphone on the bottom-right. Volume controls are located on the left side of the unit and as a slider in the iPod application. Both speakers are used for handsfree operations and media playback.

The iPhone features an internal rechargeable battery. Like an iPod but unlike most other cell phones, the battery is not user-replaceable. The iPhone can be charged when connected to a computer for syncing across the included USB to dock connector cable, similar to charging an iPod. Alternatively, a USB to AC adapter (or “wall charger,” also included) can be connected to the cable to charge directly from an AC outlet. A number of third party accessories (stereos, car chargers, even solar chargers) are also available

The iPhone 3G was available in 16 GB and is still available with 8 GB. The iPhone 3GS comes in 16 GB and 32 GB variants. All data is stored on the internal flash drive; the iPhone does not support expanded storage through a memory card slot, or the SIM card.

the iPhone has moisture sensors to indicate whether water damage has affected a device. The sensors on an iPhone include a small disc located in the headphone jack and an area near the dock connector

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